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The web site states the following, "Learn the Art and Craft of Modern Welding." We saw that the web page also said " Many people think of welding as just another industrial job, like operating a jackhammer or a fork lift." It also said " But modern welding is much more than that. Welding is an art, and a science, and a high-paying career all in one. Once the welding arc is removed the pool cools, forming a joint between the two workpieces that is both strong and highly durable. Another distinction in welding is the process by which the weld pool is formed." The header had welding as the highest ranking optimized keyword. This keyword is followed by modern welding, tig welding, and mig welding which isn't as urgent as welding. The other words modernwelding.net uses is learn to weld. welder is included and will not be viewed by search crawlers.